Consciously deciding to learn new habits opens up new neural pathways and expands creativity and innovation.  From the New York Times article:

So it seems antithetical to talk about habits in the same context as creativity and innovation. But brain researchers have discovered that when we consciously develop new habits, we create parallel synaptic paths, and even entirely new brain cells, that can jump our trains of thought onto new, innovative tracks.

Rather than dismissing ourselves as unchangeable creatures of habit, we can instead direct our own change by consciously developing new habits. In fact, the more new things we try — the more we step outside our comfort zone — the more inherently creative we become, both in the workplace and in our personal lives.

And by the way, this is also the foundation of knowing your own strengths, packaged by Gallup as Strengthfinder.  Via 43folders.